OPEYEMI PIDAN

Extending eCommerce to the Grassroot in Africa

BACKGROUND Africans purchase many items from the West online, including shoes, watches, cars, furniture, equipment, books, spare parts, computers, electrical devices, apparel, jewelry, food, and other items. One fundamental reason Africans easily purchase goods from the West is our sense of confidence that the goods are of high quality and will undoubtedly be delivered to …

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