Digital Marketing

Going Viral Online (1): How Brands Harness the Power of Digital PR to Create Internet Sensations 

In today’s hyper-connected digital landscape, achieving virality has become a coveted goal for brands looking to make a significant impact and engage a massive audience. With the convergence of social media, influencers, and paid digital advertisements, the potential to create a viral sensation has never been greater. In this article, we’ll explore the strategies that […]

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Extending eCommerce to the Grassroot in Africa

BACKGROUND Africans purchase many items from the West online, including shoes, watches, cars, furniture, equipment, books, spare parts, computers, electrical devices, apparel, jewelry, food, and other items. One fundamental reason Africans easily purchase goods from the West is our sense of confidence that the goods are of high quality and will undoubtedly be delivered to

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How do creators make money from their content on Instagram, Facebook, YouTube, Tiktok, Twitter, LinkedIn, Snapchat and Pinterest?

It is no longer news that anyone can make cool money online after acquiring a sufficient number of follower and viewers on social media. The method through which this can be accomplished is however still a mystery to many. This blog post, podcast, or video, depending on where you discover it, provides an answer to

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